Privacy Policy

1. Introduction

AdFluence Media ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

This policy applies to all information collected through our website (adfluencemedia.co.uk), our services, and any related communications. By using our website or services, you consent to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide to us when you:

• Contact us through our website forms
• Request a quote or consultation
• Subscribe to our newsletter or marketing communications
• Create an account or user profile
• Engage with our customer support
• Participate in surveys or feedback forms

This information may include:

• Name and contact information (email, phone number, address)
• Company name and business information
• Project requirements and preferences
• Financial information for payment processing
• Communications and correspondence

2.2 Information Automatically Collected

When you visit our website, we may automatically collect certain information:

• IP address and geolocation data
• Browser type and version
• Operating system and device information
• Pages visited and time spent on our site
• Referring website and search terms used
• Cookies and similar tracking technologies

2.3 Third-Party Information

We may receive information about you from third parties, including:

• Social media platforms (when you interact with our social content)
• Business partners and referral sources
• Public databases and marketing partners
• Analytics and advertising services

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Provision

• Providing our digital marketing and web development services
• Processing payments and managing accounts
• Communicating about projects and service delivery
• Providing customer support and technical assistance

3.2 Business Operations

• Improving our website and services
• Conducting research and analytics
• Managing our business relationships
• Compliance with legal obligations

3.3 Marketing and Communications

• Sending newsletters and marketing materials (with your consent)
• Informing you about new services and offers
• Conducting customer satisfaction surveys
• Social media engagement and advertising

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Payment processing
• Email marketing and communications
• Analytics and performance monitoring
• Cloud storage and data backup

4.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of others
• Investigate or prevent illegal activities

4.3 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for data transmission
• Secure server environments and firewalls
• Regular security audits and monitoring
• Access controls and staff training
• Data backup and recovery procedures
• Incident response and breach notification protocols

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

6.1 Types of Cookies We Use

• Essential Cookies: Necessary for basic website functionality
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

6.2 Managing Cookies

You can control cookies through:

• Your browser settings
• Our cookie consent banner
• Third-party opt-out tools
• Privacy settings on social media platforms

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to certain types of data processing
• Rights Related to Automated Decision Making: Protection from automated profiling

8. Data Retention

We retain your personal information only for as long as necessary to:

• Provide our services and fulfill our contractual obligations
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements
• Pursue our legitimate business interests

Specific retention periods vary depending on the type of information and the purpose for which it was collected. Generally, we retain client data for 7 years after the end of our business relationship, unless a longer period is required by law.

9. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Displaying a prominent notice on our website

The updated policy will be effective immediately upon posting unless otherwise stated. Your continued use of our services after any changes constitutes acceptance of the updated policy.